While it's cool to build new tools and enable people to drill down to just what they like and are looking for.... it's problematic as well. http://www.wired.com/gadgetlab/2010/03/google-reader-play-ipad-friendly-news-reader/ Google Reader Play is a tool that will learn from your preferences and display items of interest to you, to you (of interest i.e. for which you clicked "Like"). It's becoming easier and easier to bury your head in the sand of your own ideas.
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